Sponsorship with Roberto Candelaria

Listen to this episode (0:38:36)

Roberto Candelaria is an expert at sponsorship. He likes helping people fund their dreams with other people’s money. Having family members who have serves in the military, Roberto feels a connection to the service, even though he hasn’t actively served. After wanting to fund a trip to Disney and needing to find the money to do so, Roberto figured out the sponsorship world, and how to be effective within it. He continued to hone and perfect his skills and knowledge surrounding sponsorship, and now helps others fund their dreams using money from sponsors.


Roberto tells Airial about his upbringing, his family tie to the military. He also explains what he does for people professionally, how he found sponsorship, and why he chose to pursue it as a career.

He talks about a conversation he had with his father just before quitting business, and how that talk changed his perception on success.

Roberto dispels some of the myths surrounding sponsorship. He clears the air on who can get sponsored, and talks about some of the blatant lies told surrounding sponsorships.

He clears up the definition of Sponsorship and explains the difference between getting sponsors and getting donations.

Roberto gives some free coaching and a ton of insight about successfully navigating sponsorship, and closes with an amazing quote to inspire the listener.


“I never felt the call to join the armed forces”

“When I first started in business, I became an accidental non-profit”

“I’ve heard a lot more no’s than you”

“I get to do what I do because of the freedom that these men and women fought for”

“This is the value I can give, and this is how I deserve to be compensated for that”

“We can’t serve everybody”





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